October 26, 2023 Subject: Market Overview, Content Strategy, and Consumer Trends regarding Tamil content on the Ullu Platform. 1. Executive Summary This report analyzes the presence and performance of Tamil web series on the Ullu App, a prominent Indian over-the-top (OTT) streaming platform. While Ullu is primarily known for Hindi-language content targeted at tier-2 and tier-3 cities, it has made significant inroads into regional markets. The "Ullu Tamil" catalog represents a strategic pivot to capture the South Indian digital entertainment market, leveraging the success of the "Pan-India" content trend. 2. Platform Background Ullu is a Video on Demand (VOD) platform launched in 2018. It operates on a subscription-based model (SVOD) and is distinct in the Indian OTT ecosystem for focusing on bold, erotic, and thriller genres. Www Ddmalar Com Serial Malayalam Exclusive - 3.79.94.248