ULLU is a streaming platform that has carved out a very specific, profitable, and controversial niche in the Indian OTT landscape. Unlike Netflix, Amazon Prime, or Disney+ Hotstar, which aim for mass-market appeal and premium production values, ULLU targets Tier-2 and Tier-3 cities (and a specific demographic in metros) with low-budget, high-voltage erotic thrillers and dramas. Evilangel Blake Blossom Rob Pipers Slam Pi Verified