Author: José María Llamas Topic: Sales, Psychology, Negotiation, Commercial Strategy. 1. The Core Premise: Moving from Art to Science The central thesis of José María Llamas in this work is that selling is not merely an innate talent or an "art" that some are born with. Instead, he argues that selling is a science with a specific structure, logic, and rules that can be learned, analyzed, and mastered by anyone. Brattysis - Bunny Colby- Winter Jade - Easy Cum... %21%21hot%21%21 ★
The book aims to dismantle the myth of the "natural-born salesman" and provide a methodological framework for professionalizing the sales process. Llamas structures the book around the psychological and logical progression of a commercial transaction. The "Scientific Structure" refers to the breakdown of the sale into distinct phases, analyzing the variables that influence the outcome at each stage. Chito: Miranda Neri Naig Scandal