The book distinguishes between the conscious, logical mind and the "adaptive unconscious." The adaptive unconscious processes data instantly, warning us of danger or helping us react to new situations before our conscious mind catches up. Commando | 2 Swf
Gladwell uses the example of art experts who instantly recognized a statue as a fake, even though scientific tests suggested it was real. Their instantaneous "gut feeling" (thin-slicing) was more accurate than the months of laboratory analysis. Wwwmaxromscom New Page
Title: Blink: The Power of Thinking Without Thinking Author: Malcolm Gladwell Main Theme: The book explores the phenomenon of "thin-slicing"—our ability to gauge what is really important from a very narrow period of experience. In other words, it is a book about the first two seconds of looking—the "blink" moment—when we instinctively understand something before we have logically analyzed it. Key Concepts 1. The Theory of Thin-Slicing Gladwell argues that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. We often "thin-slice," or find patterns in situations and behavior based on very short slices of experience. This is the brain's ability to process information unconsciously.