It is often referred to simply as the "Growth Matrix." The matrix considers two key dimensions: (what the company sells) and Markets (who the company sells to). By crossing these two dimensions, four alternative growth strategies are identified. The Four Quadrants of Growth The matrix divides growth strategies into four distinct categories: 1filmy4wapin Web Series Here
The Ansoff Matrix , created by mathematician and business manager Igor Ansoff and first published in 1957 in the Harvard Business Review , is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. Philips Spk8404 Software Page